Grand Canyon University’s Bachelor of Science in Marketing and Advertising program, offered by the Colangelo College of Business in Phoenix, prepares students to compete for entry-level management and advertising positions in corporate marketing, digital marketing communications and advertising for global products and services markets. Graduates from the bachelors in marketing and advertising program will be able to strategically analyze industry research and data as they relate to business needs; apply critical thinking to create ethical and optimal business solutions; and formulate marketing objectives, manage marketing decisions and apply customer relationship management strategies.
Gain Your Degree in Entrepreneurship
Transform your business ideas into operations with the knowledge and skills to fund, develop and maintain your enterprise. Offered by Grand Canyon University's Colangelo College of Business, the Bachelor of Science in Entrepreneurial Studies program prepares you to write and bring life to your strategic business plan. In small, dynamic learning groups, perfect the art of networking and relationship building amongst expert faculty and peers.
In this Bachelor of Science in entrepreneurship degree, you investigate the steps to cultivate and market innovations in products and services. Through coursework streamlined to accelerate your learning, gain a deepened understanding of public relations, operations management, and ethical leadership while exploring the fundamentals of finance and accounting. Our rigorous curriculum combines a broad overview of business development with a practical review of intrapreneurial and entrepreneurial concepts.
Strategies to Develop Your Ideas
In this Bachelor of Science in entrepreneurship program, you increase your understanding of business practices and startup through a focus on business management, development and funding strategies. Study the functional areas of leadership, including legal, human resources, accounting, finance, and marketing, in addition to new approaches to business planning and performance.
What You Will Learn
Study to Become an Entrepreneur
This entrepreneurship degree program covers a wide range of topics and learning objectives including:
- Accounting cycle and the construction of financial statements
- Descriptive and inferential statistics in business
- Innovative work environments
- Advantages and risks associated with venture capital financing
- Effective communication and networking skills
Careers in Business
Careers after completion of GCU's entrepreneur degree include business owner, manager, consultant and planner. Potential workplaces include all corporate businesses, startup organizations, consulting agencies and government associations.
Upon completing the BS in entrepreneurial studies degree, many graduates opt to further their education. To help you further your studies and advance your career, GCU offers master's degrees in business, including an MBA and a Master of Science in Leadership (MSL).
Program taught in: