Marketing is an essential integrated business technique that allows you to organize and plan a variety of tasks focusing on the final outcome of business with the customer. The purpose of this degree is to provide an integrated concept of marketing and communication.
Students master all aspects of implementing a strategic marketing communication plan. Our teaching develops our students’ skills in communication and public relations and encourages their capacity for analysis. Students will develop their ability to define a new strategic vision and be able to cope with a multitude of situations.
This course provides students with an excellent balance between theory and practice in a world of ever-changing communication. This program opens the door to exciting careers in the field of communication, marketing, media, and advertising with local and international companies.
A marketing career is very broad and diversified. A Marketing graduate will be overwhelmed by the different marketing positions that include: assistant, consultant, coordinator, executive, director, manager, planner, and specialist, all the way up to Chief Marketing Officer (CMO).
Marketing career exceeds these typical positions and also covers also roles in advertising, brand management, digital marketing, e-mail marketing, international marketing, e-marketing, mobile marketing, print advertising, and social media marketing.
Due to the holistic approach of Marketing, marketers operate in many different sectors: banking and finance, insurance, accountancy, as well as management consulting, general management, business, and administration. Marketing graduates could also exercise their skills in the promotions departments such as pharmaceutical and healthcare, energy and utilities, culture, music and performing arts.
YEAR 1: BA (HONS) BUSINESS MANAGEMENT WITH MARKETING PATHWAY
Lecture 1.1 Business in a Global Context
Lecture 1.2 Introduction to Marketing
Lecture 1.3 Foundations of Law
Lecture 1.4 Finance for Managers
Lecture 1.5 Managing People and Organisations
Lecture 1.6 Introduction to Information Systems
Lecture 1.7 Personal Development Planning
YEAR 2: BA (HONS) BUSINESS MANAGEMENT WITH MARKETING PATHWAY
Lecture 2.1 Contemporary Issues in Political
Lecture 2.2 Economy
Lecture 2.3 Business Operations and
Lecture 2.4 Improvement
Lecture 2.5 Business in Action
Lecture 2.6 Work Experience with PDP
Lecture 2.7 Research Methods for Business
Lecture 2.8 Consumer, Culture, Commerce
Lecture 2.9 Integrated Marketing Communication
YEAR 3: BA (HONS) BUSINESS MANAGEMENT WITH MARKETING PATHWAY
Lecture 3.1 Strategic Management
Lecture 3.2 Leadership and Change Management
Lecture 3.3 Launching an Enterprise / Dissertation
Lecture 3.4 Strategic Brand Management and Effective Advertising
Lecture 3.5 International and Global Marketing