This dynamic course offers you the chance to learn about fashion branding and marketing, preparing you for a successful career working in the global fashion industry, in the specialised areas of brand management and Marketing.

You will have access to a number of facilities such as the new highly equipped:
  • digital print bureau
  • photographic studio
  • printmaking studio
  • on-site library (with a very extensive range of databases, books and journals to support your research).

Why choose this course?

You will develop an understanding of the marketing strategies for all types of retailers, from value high street to luxury sectors. It will guide students through specialisms such as market research, consumer behaviour, creative strategic marketing communications, digital marketing media, brand management and luxury branding. You will gage an appreciation of marketing in a wider context through consideration of aspects such as ethics, social marketing and corporate social responsibility.
You will also have the opportunity to research current trends in global international markets and will explore marketing communications. You will learn to utilise current creative media, as well as, developing a strong eye for contemporary and future fashion trends.
You will actively learn using:
  • Industry case studies
  • practical studio equipment
  • digital studios
  • journals
  • databases
  • Lecture support
  • VLE's with Blackboard
  • Adobe Suite
  • Lynda.com.
Preparation for a professional future within your chosen area of the fashion brand and marketing fields during the second year will enable you to chose to work for a company or to work freelance developing enterprise skills. You will develop a number of important skills in communication in fashion and marketing communications and global awareness.
Throughout the course, you will work on enhancing your:
  • communication and presentation skills
  • creative management skills
  • problem-solving skills
  • numeric ability.

Industry professionals interact with the course on projects as visiting speakers. You will engage in industrial visits and relevant cultural exhibitions, allowing you the opportunity to develop a professional portfolio of student work. You will also receive guidance on CV creation during the course to enhance your employability prospects.

The course embodies the latest teaching methods in learning and teaching including:

  • practical sessions
  • lecture styled delivery
  • active creative workshops
  • field trips
  • guest speakers (from the fashion industry)
  • group project work
  • placement/work experience in the fashion industry.

Career and study progression

Graduates of the BA (Hons) Fashion Branding and Marketing will be well equipped to enter and succeed in a range of fashion careers both in full-time employment and freelance scenarios. These commonly fall into a number of categories including marketing and related specialist communications (in-house and agency.)

  • Fashion marketing and social media marketing
  • Fashion Brand (including in retailers)
  • Fashion PR / press (in-house or agency)
  • Specialist communications (e.g. digital marketing agency)
  • Fashion Advertising
  • Fashion Market research

You may also wish to undertake postgraduate study to specialise in a subject you've already studied or to explore something new.

We have a wide range of postgraduate courses offered by the London School of Film, Media and Design.

Course detail

Studying with us
The first year modules provide an underpinning of knowledge and skills in the fashion Brand and Marketing environment that serves as the foundational elements for course progression.

In your second year, you will develop entrepreneurial skills by working on an industry-focused project and engaging in work experience. You will also improve your computer-aided skills—including marketing and branding communication material.

In your third and final year, you expand your knowledge to encompass the impact of globalisation on fashion. You will also research a particular area of interest in depth, from both theoretical and practical perspectives.

You will receive regular support from your personal tutor. Module tutors provide formative feedback and support designed to develop your learning and assessment.

There is wider university support through the University student portal highlighting timetables and contact information plus the highly active award-winning UWL Student Union.

Industry-focused assignment briefs will set practical projects where the outcome will be written, verbal and/or visual. Assessments are project-based, with no examinations.

Students will be encouraged to reflect on their personal knowledge and to feed this into all written and creative work.

What modules will I study as part of my course?

Year one (Level 4)

  • Introduction to Fashion Branding and Marketing
  • Fashion Forecasting and Contemporary Culture
  • Consumer Behaviour and Trends
  • Fashion Buying Concept to Consumer
  • Fashion Business (start up)

Year two (Level 5)

  • Creative Fashion Marketing
  • Fashion Digital Creativity
  • Internship or Industry Mentored Project
  • Fashion Product and Visual Merchandising
  • Entrepreneurship and Career Development

Year three (Level 6)

  • Fashion Luxury Concept
  • External Pitch and Presentation
  • Research Planning
  • Entrepreneurship Portfolio
  • Major-negotiated Project

Entry requirements

112 UCAS tariff points from Level 3 qualifications.

These can include:

  • A Levels at grade B, B and C, or above
  • BTEC Extended Diploma with Distinction, Merit, Merit
  • Access to HE Diploma

You also need GCSE English and Maths (grade 9 – 4 / A* - C) or Level 2 equivalents.

Mature applicants (aged 21+): If you do not hold the above qualifications but possess relevant work experience, you are invited to apply. Your application will be considered on an individual basis.

Level 5 entry
If you wish to enter directly at level 5 of this course you will be required to follow procedures in accordance with the university regulations. The demonstration of appropriate knowledge, competencies and relevant industrial experience is required and will be considered by the relevant university board. You are an ideal candidate for entry at this level if you have a 120 undergraduate credit at level 4 or a CertHE in a related subject area.

Level 6 entry
If you wish to enter directly at level 6 of this course you will be required to follow procedures in accordance with the university regulations. The demonstration of appropriate knowledge, competencies and relevant industrial experience is required and will be considered by the relevant university board. You are an ideal candidate for entry at this level if you have a 240 undergraduate credits (at level 4 and 5), a DipHE, Foundation Degree or HND in a related subject area.

International entry criteria

International students need to meet our English language requirement at IELTS 6.0 or above and a minimum of 5.5 for each of the 4 individual components (Reading, Writing, Speaking and Listening).

In some countries where teaching is in English, we may accept local qualifications.

Program taught in:
  • English

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Last updated January 21, 2019
This course is Campus based
Start Date
Sep 9, 2019
12,500 GBP
International students. EU/UK students: £9,250. 2019 fees may change subject to government policy and regulations.
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