- Duration (years): 4
- Qualification Awarded: Bachelor of Arts in Graphic Communication
- Level of Qualification: Bachelor Degree (1st Cycle)
- Language of Instruction: English (First and second-year courses offered also in Greek)
- Mode of Study: Full-time or Part-time
- Minimum ECTS Credits: 240
Profile of the Programme
Aims and Objectives
The Graphic Communication programme aims to:
- Provide an integrated, stimulating education in design for students who wish to obtain a firm grounding in the practice of the subject, informed by theory and history.
- Equip students with the understanding and appropriate skills to operate effectively within a competitive and diverse design industry.
- Stimulate students to develop their own interests within the broad field of inquiry offered by the subject and to develop a range of intellectual, visual, technical and social skills.
- Provide learners with the means for lifelong learning within the professional or educational environment.
- Provide reflective and responsive graphic design training which is directly relevant to the changing needs of the creative and manufacturing industries.
- Develop a range of processes and skills, including design studio skills, multimedia skills, as well as business awareness and historical and theoretical knowledge in order to test individual ideas and solutions.
- Encourage students to become more self-critical, display critical judgment and challenge assumptions and prejudice.
- Provide students with the opportunity to study and practice graphic design in the context of the area of visual communication or engage in postgraduate study.
- Make students aware of the professional practice of graphic design; this will be achieved through a programme of work that combines visiting lecturers from industry, real-life projects, competitions and study visits.
- The programme has both an academic and a market orientation. It focuses on studying and discussing developments in the graphic communication academic field but it also reflects the needs and requirements of the national and international graphic design industry.
In Graphic Communication the human eye is the basic channel of communication; the history, the theory and the practice of the graphic language play an important role as the latter significantly affects our everyday life. From daily newspapers to school books, the packaging of products in hypermarkets and the logos on shop signs, the signage at the airports and movie titles, the advertising giant posters and the screens of our mobile phones, graphic language is present and aims to communicate. For the planning, organization, and design of graphic language - special knowledge is required. The content of the programme offers students substantial tools and equips them with comparative advantages that will enable them to either get leading positions in the professional sector or pursue high-level postgraduate studies.
The programme provides excellent career opportunities for those who wish to become professional typographic and graphic designers, illustrators and web designers in areas including publishing (magazines, books, academic, electronic), information architecture, corporate identity and branding, digital and online media and work as designers for museums and galleries and more. Many of our graduates go into information management, research work, and teaching.
Access to Further Studies
Graduates of the programme can be accepted into Second Cycle degrees (Master’s Degree)
Course assessment usually comprises of a comprehensive final exam and continuous assessment. Continuous assessment can include amongst others, mid-terms, projects, and class participation.
Letter grades are calculated based on the weight of the final exam and the continuous assessment and the actual numerical marks obtained in these two assessment components. Based on the course grades the student’s semester grade point average (GPA) and cumulative point average (CPA) are calculated.
The student must complete 240 ECTS and all programme requirements.
A minimum cumulative grade point average (CPA) of 2.0 is required. Thus, although a ‘D-‘ is a PASS grade, in order to achieve a CPA of 2.0 an average grade of ‘C’ is required.
By the end of the Graphic Communication programme, students will be able to:
- Critically discuss concepts, principles, and theories relating to the history and theory of graphic communication.
- Employ the fundamental design principles and theories that underpin the implementation of different projects such as wayfinding, an organization of information, advertising, publications, and type design.
- Apply a range of critical inquiry and visual investigation strategies in order to evaluate problems and develop innovative design solutions.
- Plan, design, and execute an independent research project from the problem recognition stage through to the evaluation and appraisal of findings.
- Create design work to professional standard utilizing software tools and taking into consideration the production constraints discussed in the programme.
- Organise a portfolio of work that demonstrates their skills and competencies and corresponds to the quality standards of the international and European graphic design industry.
- Work effectively with an interdisciplinary team applying the interpersonal skills acquired through the course’s practical projects.
- Communicate their work in oral and written form using the appropriate terminology in the subject area.
- Understand the details of the business functions in the graphic design environment such as marketing, costing, and estimating.
- Consider themselves as members of a community whose members with special needs can benefit from their skills.
Scholarships - Financial Aid
The University offers scholarships and financial aid to full-time students, in the form of academic merit scholarships, financial-aid assistance, athletic scholarships, and on-campus work-study programmes.