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BAs in Advertising in Hong Kong

Hong Kong is one of the two Special Administrative Regions of the People's Republic of China, the other being Macau.

BA Program in Advertising in Hong Kong

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Hung Hom, Hong Kong

The aim of this programme is to provide students with the creative skills and knowledge that are necessary for a successful career in advertising. The objective is to enable s ... +

The aim of this programme is to provide students with the creative skills and knowledge that are necessary for a successful career in advertising. The objective is to enable students to create and produce effective advertising based on marketing research, consumer behaviour study, strategic planning, creative concepts, art direction, copywriting, design techniques, communication skills and social responsibility. An understanding of the Hong Kong and Chinese mainland markets in the context of economic, cultural, social and technological development will underpin the curriculum. Our all-round approach to develop students’ professional and generic competence sets it apart from other universities or colleges. -
BA
Full-time
4 years
English
Sep 2021
Campus
 
Hong Kong

This programme aims to cultivate students' creativity and design thinking. Through an in-depth understanding of the theory and principle in traditional advertising and the exp ... +

This programme aims to cultivate students' creativity and design thinking. Through an in-depth understanding of the theory and principle in traditional advertising and the exploration of knowledge and application of new media and internet on advertising, students will be able to develop effective advertising solutions through the process of conducting research, analysis, implementation and evaluation. In additional to local market information, international elements would be also introduced to student through visiting or seminar for delivering the corporate information and practical knowledge taught by the speakers from the industry professionals. -
BA
Full-time
2 - 4 years
English
Sep 2021
Campus