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Bachelors of Arts in Digital Marketing in Hong Kong

The goal of digital marketers is to stay at or ahead of the trends in electronic media promotion. Harnessing current and emerging technologies, these professionals use marketing techniques tooled for specific digital environments to influence consumer purchasing decisions.Hong Kong, found on the south coast of China, the country is one of the two Special Administrative Regions in the Republic of C… Read more

The goal of digital marketers is to stay at or ahead of the trends in electronic media promotion. Harnessing current and emerging technologies, these professionals use marketing techniques tooled for specific digital environments to influence consumer purchasing decisions.

Hong Kong, found on the south coast of China, the country is one of the two Special Administrative Regions in the Republic of China. Hong Kong's higher education is placed in the England’s structure as well as international systems. It is managed by the country's Education Bureau.

Bachelor of Arts Degree in Digital Marketing in Hong Kong

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Hong Kong

This programme aims to cultivate students' creativity and design thinking. Through an in-depth understanding of the theory and principle in traditional advertising and the exp ... +

This programme aims to cultivate students' creativity and design thinking. Through an in-depth understanding of the theory and principle in traditional advertising and the exploration of knowledge and application of new media and internet on advertising, students will be able to develop effective advertising solutions through the process of conducting research, analysis, implementation and evaluation. In additional to local market information, international elements would be also introduced to student through visiting or seminar for delivering the corporate information and practical knowledge taught by the speakers from the industry professionals. -
BA
Full-time
2 - 4 years
English
Sep 2021
Campus