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BAs in Marketing Management in Hong Kong

Earning a Bachelor of Arts (BA) degree is an academic achievement upon completing a series of courses over the course of three or four years. The subjects that are studied in order to earn this degree vary widely under the disciplines of the liberal arts and sciences.Marketing management programs can allow students to explore in depth the management of marketing teams, resources and activities. St… Read more

Earning a Bachelor of Arts (BA) degree is an academic achievement upon completing a series of courses over the course of three or four years. The subjects that are studied in order to earn this degree vary widely under the disciplines of the liberal arts and sciences.

Marketing management programs can allow students to explore in depth the management of marketing teams, resources and activities. Students may learn valuable communication and leadership skills while studying topics such as marketing strategies, market analysis and consumer decision making.

Hong Kong is one of the two Special Administrative Regions of the People's Republic of China, the other being Macau.

BA Program in Marketing Management in Hong Kong

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Hong Kong

This programme aims to cultivate students' creativity and design thinking. Through an in-depth understanding of the theory and principle in traditional advertising and the exp ... +

This programme aims to cultivate students' creativity and design thinking. Through an in-depth understanding of the theory and principle in traditional advertising and the exploration of knowledge and application of new media and internet on advertising, students will be able to develop effective advertising solutions through the process of conducting research, analysis, implementation and evaluation. In additional to local market information, international elements would be also introduced to student through visiting or seminar for delivering the corporate information and practical knowledge taught by the speakers from the industry professionals. -
BA
Full-time
2 - 4 years
English
Sep 2021
31 Jul 2021
Campus