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Bachelor of Arts Programs in Marketing Studies in Hong Kong

A Bachelor of Arts (BA) is a degree rewarded to students who complete an undergraduate program that typically lasts four years. This type of degree can be focused on the sciences, liberal arts, or a mixture of the two. Study in marketing and communication opens up opportunities across all industries, as all organizations need to communicate with their workers and clients. Job seekers trained… Read more

A Bachelor of Arts (BA) is a degree rewarded to students who complete an undergraduate program that typically lasts four years. This type of degree can be focused on the sciences, liberal arts, or a mixture of the two. 

Study in marketing and communication opens up opportunities across all industries, as all organizations need to communicate with their workers and clients. Job seekers trained in marketing and communication can find job openings at marketing firms as well as large corporations.

Hong Kong, found on the south coast of China, the country is one of the two Special Administrative Regions in the Republic of China. Hong Kong's higher education is placed in the England’s structure as well as international systems. It is managed by the country's Education Bureau.

Bachelor of Arts in Marketing Studies in Hong Kong

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Hung Hom, Hong Kong

The aim of this programme is to provide students with the creative skills and knowledge that are necessary for a successful career in advertising. The objective is to enable s ... +

The aim of this programme is to provide students with the creative skills and knowledge that are necessary for a successful career in advertising. The objective is to enable students to create and produce effective advertising based on marketing research, consumer behaviour study, strategic planning, creative concepts, art direction, copywriting, design techniques, communication skills and social responsibility. An understanding of the Hong Kong and Chinese mainland markets in the context of economic, cultural, social and technological development will underpin the curriculum. Our all-round approach to develop students’ professional and generic competence sets it apart from other universities or colleges. -
BA
Full-time
4 years
English
Sep 2021
Campus
 
Hong Kong

This programme aims to cultivate students' creativity and design thinking. Through an in-depth understanding of the theory and principle in traditional advertising and the exp ... +

This programme aims to cultivate students' creativity and design thinking. Through an in-depth understanding of the theory and principle in traditional advertising and the exploration of knowledge and application of new media and internet on advertising, students will be able to develop effective advertising solutions through the process of conducting research, analysis, implementation and evaluation. In additional to local market information, international elements would be also introduced to student through visiting or seminar for delivering the corporate information and practical knowledge taught by the speakers from the industry professionals. -
BA
Full-time
2 - 4 years
English
Sep 2021
31 Jul 2021
Campus
 
Central, Hong Kong

This Bachelor’s Degree (Honours) in Business & Marketing programme is for people who want to top up a Higher National Diploma (HND) (or similar) to a full bachelor’s honou ... +

This Bachelor’s Degree (Honours) in Business & Marketing programme is for people who want to top up a Higher National Diploma (HND) (or similar) to a full bachelor’s honours degree. You will study specialist modules that cover marketing strategy, e-marketing strategy, consumer psychology and strategic integrated marketing communications. -
BA
Part-time
9 months
English
Online & Campus Combined
Campus
Online
 

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Hong Kong

This Programme offers a unique programme tailored to the development of public relations specialists with a solid foundation in public relations, marketing, management, and in ... +

This Programme offers a unique programme tailored to the development of public relations specialists with a solid foundation in public relations, marketing, management, and international events management. -
BA
Full-time
2 years
English
Sep 2021
31 Jul 2021
Campus