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Undergraduate Studies in Marketing Studies in Hung Hom Hong Kong

A BA (Bachelor of Arts) is a popular undergraduate degree that provides the education necessary for many types of careers.  A BA also prepares students for advanced paths of study, such as a master’s or doctorate degree.Marketing and communication training is essential to create an advertising campaign that will publicize products and services in the marketplace. Students in these cours… Read more

A BA (Bachelor of Arts) is a popular undergraduate degree that provides the education necessary for many types of careers.  A BA also prepares students for advanced paths of study, such as a master’s or doctorate degree.

Marketing and communication training is essential to create an advertising campaign that will publicize products and services in the marketplace. Students in these courses learn how to create advertisements for television, radio, digital media, and print campaigns.

Hong Kong, found on the south coast of China, the country is one of the two Special Administrative Regions in the Republic of China. Hong Kong's higher education is placed in the England’s structure as well as international systems. It is managed by the country's Education Bureau.

Best Bachelor of Arts (BA) in Marketing Studies in Hung Hom in Hong Kong

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Hung Hom, Hong Kong

The aim of this programme is to provide students with the creative skills and knowledge that are necessary for a successful career in advertising. The objective is to enable s ... +

The aim of this programme is to provide students with the creative skills and knowledge that are necessary for a successful career in advertising. The objective is to enable students to create and produce effective advertising based on marketing research, consumer behaviour study, strategic planning, creative concepts, art direction, copywriting, design techniques, communication skills and social responsibility. An understanding of the Hong Kong and Chinese mainland markets in the context of economic, cultural, social and technological development will underpin the curriculum. Our all-round approach to develop students’ professional and generic competence sets it apart from other universities or colleges. -
BA
Full-time
4 years
English
Sep 2021
Campus