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BAs in Marketing Studies in North America 2021

A BA (Bachelor of Arts) is a popular undergraduate degree that provides the education necessary for many types of careers.  A BA also prepares students for advanced paths of study, such as a master’s or doctorate degree.Business professionals with education in marketing and communication can open up new opportunities for their careers. They can use their skills to advise regarding consu… Read more

A BA (Bachelor of Arts) is a popular undergraduate degree that provides the education necessary for many types of careers.  A BA also prepares students for advanced paths of study, such as a master’s or doctorate degree.

Business professionals with education in marketing and communication can open up new opportunities for their careers. They can use their skills to advise regarding consumer studies and brand image or manage a marketing group within their company.

Bachelor of Arts Degree in Marketing Studies in North America

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Saint Paul, USA

In the B.A. in Marketing at Concordia University, St. Paul, your studies focus on combined skills in business and marketing. You graduate ready to analyze critical factors tha ... +

In the B.A. in Marketing at Concordia University, St. Paul, your studies focus on combined skills in business and marketing. You graduate ready to analyze critical factors that drive business results and how to formulate marketing efforts that create differentiation in the marketplace. -
BA
Full-time
Part-time
8 weeks
English
Sep 2021
Online
 
Selinsgrove, USA

Do you dream of working at a publishing house, indie magazine, or scholarly journal? Then our publishing and editing major is for you. You won't find this kind of program at a ... +

Do you dream of working at a publishing house, indie magazine, or scholarly journal? Then our publishing and editing major is for you. You won't find this kind of program at any other liberal arts colleges—or at many far larger colleges either. We offer one of the only publishing majors in the nation. -
BA
Full-time
4 years
English
Jan 2022
01 Nov 2021
Campus
 
Dubuque, USA

The Public Relations major at Loras prepares students to work in a variety of professional fields including entertainment, politics, event planning, sports promotion, and comm ... +

The Public Relations major at Loras prepares students to work in a variety of professional fields including entertainment, politics, event planning, sports promotion, and community relations. Students learn the necessary skills to complete amazing internships, conduct relevant research, understand audiences, and secure future employment. Additionally, students have access to a digital learning lab with creative computer software programs to prepare them for the ever-changing technological expectations of the industry. -
BA
Full-time
4 years
English
Sep 2021
Campus
 

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Wilmore, USA

Marketing is all about understanding what consumers value, developing products that provide that value, and creatively communicating to consumers how products and services wil ... +

Marketing is all about understanding what consumers value, developing products that provide that value, and creatively communicating to consumers how products and services will meet their needs. This major can prepare you for a variety of interesting job opportunities and also helps you to become a more informed consumer yourself. In the process of learning the details of the marketing process, you will also develop your communications skills (both written and oral) which will help you in whatever career direction you pursue. -
BA
Full-time
4 years
English
16 Aug 2021
Campus
 
Chicago, USA +2 More

The new concentration in Marketing Methods extends underlying principles taught in marketing major courses, emphasizing different strategies and tactics necessary to effective ... +

The new concentration in Marketing Methods extends underlying principles taught in marketing major courses, emphasizing different strategies and tactics necessary to effectively conduct marketing -
BA
Full-time
Sep 2021
Campus
 
Bristol, USA

Public relations, the Harrington School’s fastest-growing major, offers you a well-defined program in strategic communication led by expert practitioners and distinguished sch ... +

Public relations, the Harrington School’s fastest-growing major, offers you a well-defined program in strategic communication led by expert practitioners and distinguished scholars in the field. This project-based program will have you developing and executing public relations and marketing strategies for local businesses and nonprofits. -
BA
English
Sep 2021
Campus
 
Pittsburgh, USA

All courses in Point Park’s online public relations and advertising degree are created by professionals for professionals, focused on preparing students for a future career. T ... +

All courses in Point Park’s online public relations and advertising degree are created by professionals for professionals, focused on preparing students for a future career. The combination of coursework in both the PR and advertising fields gives you an immediate advantage in the job market. -
BA
Full-time
Part-time
4 years
English
Sep 2021
Online
 
Miami Shores, USA

This dual-track program exposes students to research-based strategic planning, development of creative materials for multiple communications platforms, and innovative uses of ... +

This dual-track program exposes students to research-based strategic planning, development of creative materials for multiple communications platforms, and innovative uses of media for promotion, all grounded in persuasive practice ethical and moral principles. -
BA
Full-time
English
Sep 2021
Campus
 
Longview, USA

The marketing concept is all about the needs and wants of consumers and how to develop appropriate goods or services through research, development, and design. Our marketing s ... +

The marketing concept is all about the needs and wants of consumers and how to develop appropriate goods or services through research, development, and design. Our marketing students develop skills necessary for strategic planning, research, utilization of current technology, and a global perspective. But we take it a step further with internship opportunities that provide the ultimate experience to prepare students for their careers. -
BA
English
Sep 2021
Campus
 
Newburgh, USA

One of the greatest responsibilities today is communicating important messages to others, and technology has made that a global responsibility. Maybe you've been creating fake ... +

One of the greatest responsibilities today is communicating important messages to others, and technology has made that a global responsibility. Maybe you've been creating fake commercials since you were 5 and run an influencer account on Instagram or YouTube, or maybe you’re just discovering your voice. Come learn the techniques of making your messages, events, and communications stand out and effect change. -
BA
English
Sep 2021
 
Baton Rouge, USA

The Department of Mass Communication is in the College of Arts & Humanities at Southern University. All students are expected to know and abide by University and College r ... +

The Department of Mass Communication is in the College of Arts & Humanities at Southern University. All students are expected to know and abide by University and College regulations as well as standards set by the department. University and College regulations are detailed in the university catalog and in the Code of Student Conduct Manual. Organized in 1978, the Department of Mass Communication offers courses designed to prepare students for rewarding and responsible careers in print, broadcast journalism, and public relations. The Faculty's goal is to impact the skills, knowledge, and attitudes most needed and highly valued in journalism and mass communication today. In the process, students are expected to develop the disciplines of deadlines, proper use of the English language, and knowledge of current events. In all their teaching, Faculty members will put special emphasis on the rights and responsibilities of professional journalists and public relations practitioners. -
BA
English
Sep 2021
Campus
 
Tucson, USA

In SUVA’s Bachelor of Arts in Advertising and Marketing program, students gain the knowledge and experience required to move a product or service from a business or organizati ... +

In SUVA’s Bachelor of Arts in Advertising and Marketing program, students gain the knowledge and experience required to move a product or service from a business or organization to the consumer. Students learn how to identify customer needs, communicate information to consumers, and how to market products and services locally, nationally and globally. Developing real-world marketing plans and participating in national student advertising and marketing competitions provides our students hands-on experience. Graduates from this degree are qualified to work in advertising, sales, public relations, promotions and marketing. -
BA
English
Sep 2021
 
Mishawaka, USA

Business and marketing go hand in hand, so we created a degree program that combines both fields' best.

Business and marketing go hand in hand, so we created a degree program that combines both fields' best. -
BA
English
Sep 2021
Online
 
Ellendale, USA

The Bachelor of Arts degree in Marketing Communications is designed to provide graduates with the skills necessary for a business or communications career. This degree encoura ... +

The Bachelor of Arts degree in Marketing Communications is designed to provide graduates with the skills necessary for a business or communications career. This degree encourages students to develop a biblical worldview related to issues that impact the business environment at both a macro and a micro-level. -
BA
Full-time
English
Sep 2021
Campus
 
Duluth, USA

It offers a unique design that emphasizes digital marketing and creativity and management coursework incorporating the study of liberal arts.

It offers a unique design that emphasizes digital marketing and creativity and management coursework incorporating the study of liberal arts. -
BA
English
Sep 2021
Campus