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Bachelors of Arts in Marketing Studies in Switzerland

Business professionals with education in marketing and communication can open up new opportunities for their careers. They can use their skills to advise regarding consumer studies and brand image or manage a marketing group within their company.

Bachelor of Arts in Marketing Studies in Switzerland

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Geneva, Switzerland +1 More

Consumers have become active participants of the digital world, blurring the line between company and customer. Media today is driven by strong brands, social media campaigns, ... +

Consumers have become active participants of the digital world, blurring the line between company and customer. Media today is driven by strong brands, social media campaigns, and individual influencers that establish and propel relationships with target audiences. This ongoing dialogue is the key to reaching new customers and solidifying relationships with existing ones. This program will cover topics such as structuring public relations campaigns, media strategy, and organizational communication and ethics. -
BA
Full-time
3 years
English
Aug 2021
Campus
 
Lucerne, Switzerland

Requirements for Admission Minimum 18 years of age IMI Higher Diploma or equivalent Proficiency in English: 5.5 IELTS, or equivalent Applicants who do not have the required En ... +

Requirements for Admission Minimum 18 years of age IMI Higher Diploma or equivalent Proficiency in English: 5.5 IELTS, or equivalent Applicants who do not have the required English level may join the IMI University English Preparatory Programme (UEPP) -
BA
Full-time
2 - 3 years
Feb 2022
Campus
 
Zürich, Switzerland

The Bachelor's degree in Marketing & Digital Media provides you with application-oriented knowledge and qualifies you as an expert in digital media in marketing practice. ... +

The Bachelor's degree in Marketing & Digital Media provides you with application-oriented knowledge and qualifies you as an expert in digital media in marketing practice. Media competence, strong communication skills, and entrepreneurial thinking: the part-time course “Marketing & Digital Media” prepares you specifically for a responsible position as a specialist in multimedia marketing. A special focus is on the new media and the development of marketing campaigns in digital media (e.g. social media marketing, etc.). -
BA
German
Feb 2022
Campus