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BA Degrees in Marketing in Hong Kong

Marketing studies can help students learn about different aspects involved with the field of product and service promotion. Topics may include strategy development, economics, trends, pricing and target audience identification.Hong Kong, found on the south coast of China, the country is one of the two Special Administrative Regions in the Republic of China. Hong Kong's higher education is placed i… Read more

Marketing studies can help students learn about different aspects involved with the field of product and service promotion. Topics may include strategy development, economics, trends, pricing and target audience identification.

Hong Kong, found on the south coast of China, the country is one of the two Special Administrative Regions in the Republic of China. Hong Kong's higher education is placed in the England’s structure as well as international systems. It is managed by the country's Education Bureau.

Bachelor of Arts Program in Marketing in Hong Kong

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Hong Kong

This programme aims to cultivate students' creativity and design thinking. Through an in-depth understanding of the theory and principle in traditional advertising and the exp ... +

This programme aims to cultivate students' creativity and design thinking. Through an in-depth understanding of the theory and principle in traditional advertising and the exploration of knowledge and application of new media and internet on advertising, students will be able to develop effective advertising solutions through the process of conducting research, analysis, implementation and evaluation. In additional to local market information, international elements would be also introduced to student through visiting or seminar for delivering the corporate information and practical knowledge taught by the speakers from the industry professionals. -
BA
Full-time
2 - 4 years
English
Sep 2021
Campus
 
Central, Hong Kong

This Bachelor’s Degree (Honours) in Business & Marketing programme is for people who want to top up a Higher National Diploma (HND) (or similar) to a full bachelor’s honou ... +

This Bachelor’s Degree (Honours) in Business & Marketing programme is for people who want to top up a Higher National Diploma (HND) (or similar) to a full bachelor’s honours degree. You will study specialist modules that cover marketing strategy, e-marketing strategy, consumer psychology and strategic integrated marketing communications. -
BA
Part-time
9 months
English
Online & Campus Combined
Campus
Online