Business administration deals with the activities that need to be completed in order to maintain a certain standard of operations in an organization. Students studying this field can learn about management, decision-making, finance, marketing and productivity.

An extreme lack of resources coupled with a poor economic situation has made The Gambia a poor choice for those seeking a degree in higher education. Though the number of educated Gambians is on the rise, it is still far lower than the international average.

A Bachelor of Business Administration (BBA) degree is awarded to students who complete a four full-time year course study at a university. The subjects of concentration studied for this degree are related to the world of commerce and business.