The study of European business prepares students to conduct and manage businesses on an international level. Along with developing management skills and learning business basics, students may be immersed in firms abroad to help learn about cultures and languages.

Switzerland, officially the Swiss Confederation, is a federal parliamentary republic consisting of 26 cantons, with Bern as the seat of the federal authorities. Switzerland's independence and neutrality have long been honored by the major European powers. Switzerland is a peaceful, prosperous, and stable modern market economy with low unemployment.

A Bachelor of Business Administration (BBA) degree is awarded to students who complete a four full-time year course study at a university. The subjects of concentration studied for this degree are related to the world of commerce and business.