Bachelor in Communication
Duration: 4 years
Degree: Bachelor of Arts
Course start: September or February
Communication professionals are the voice of organisations and they interact with diverse audiences using different forms of verbal, visual and online media. Communication professionals not only have a deep understanding of an organisation’s culture, but also of its mission and goals. With this knowledge in mind, they foster and nourish relationships with:
- customers and clients – to sell their products or services (marketing communication)
- employees – to ensure everyone is on the same page (internal communication)
- partners, shareholders, regulators, government and the community – to foster cooperation and support (corporate communication)
Theory and practice
HAN’s courses are renowned for their seamless integration of theory and practice. This is because the institution works in close collaboration with the professional field. Approximately 65% of the focus of the course will be on theory, while 30% will be spent on group projects and assignments for real companies as well as internships. So when you graduate, you’ll have the knowledge and skills that employers are looking for. Another 5% will be reserved for study coaching: your personal study career coach who will guide you and help you with any questions you may have.
Research is an essential part of working as a communication professional. For instance, you use research results to devise a strategic communication plan, supporting your advice with evidence. Throughout the course you build and refine your research skills. This means conducting research on target group behaviour, company image, internal communication, media analysis and online communication.
What can I expect?
In the 1st year you get an overview of the broad field of communication. You also study a foreign language: Dutch, French, German or Spanish. This language comes in handy later on when you do your work placement and study abroad.
Course overview 1st year
- Building Brands
- The Digital Explorer
- Brain & Behaviour
- Corporate Behaviour
- The Content Creator
- Intercultural Awareness
- Creativity and Critical Thinking
- Business Communication
- During the 2nd year you broaden and deepen your knowledge of the communication field with practical assignments, research and your chosen foreign language.
Course overview 2nd year
- Project: Digital Magazine
- Branding and Concepting
- Strategic Analysis
- Internal Communication
- Public Relations and Corporate Communication
- Marketing Communication
- Advising and Presenting
- Integrated Communication Game
- Business Communication
In the 3rd year you broaden your knowledge and international orientation by crossing borders, moving out of your comfort zone and studying at a foreign university for a semester. HAN has over 280 partner universities across the globe, many of which are ready to offer you any number of interesting and useful subjects in the field of communication. Ever dreamt of studying in Australia, Spain, the USA, the UK, China or Mexico?
In your 3rd year you do a work placement at an internationally oriented company, usually outside the Netherlands. This is the time to apply what you’ve learned and gain new perspective in a real business setting. You put your foreign language skills to work and get hands on experience dealing with different cultures and habits. Our students typically do their work placements at internationally operating companies like Nissan, Shell, Bosch, Dior, Vodafone, ING, Mercedes Benz and Adidas.
Course overview 3rd year
- Study Abroad
- Work Placement Abroad
In your 4th year you will be ready for your greatest professional challenge so far: your graduation assignment. Collaborating with an internationally oriented company, you work out a planned solution to a communication problem at strategic level.
Course overview 4th year
- Project: Integrated Communication
- Converged Media Strategy
- Campaign Calculation and Planning
- Creative Execution: Editorial Design
- Public Relations
- Trends in Global Business
- Online Management
- Personal Leadership
- In-company Graduation Assignment
What’s more, you get to choose the organisation. Our students often do their graduation assignment for leading organisations like Dekra, Philips, KLM, Microsoft, Nike, Estee Lauder Benelux, Huawei, Nike and Philips.
During your studies, you will be part of the Arnhem Business School community with students from around 60 different countries. While this international flavour is just what you’re looking for, it might feel a little daunting at first. That’s why we offer student-mentors to help you settle in. During your 1st semester, they help you make new friends, find your way around, plan your studies and deal with cultural differences. And when you graduate, you’ll stay part of this community through Arnhem Business School’s active alumni association. This way you can keep in touch and network with your old study mates.
As a communication professional, you can work in middle and higher management positions in the broad field of international communication. You might work at an advertising agency, government institution, non-profit organisation, publishing house or PR agency.
Our graduates get jobs as:
- Corporate Communication Manager
- International Marketing Communication Manager
- Account Manager
- Public Relations Manager
- International Brand Manager
- Social Media Manager
After graduating you can always continue your studies at any number of universities across the globe. For example, you could do a Masters degree in:
- International Communication
- Business Communication
- Communication Science
Program taught in: