Bachelor in Graphic and Digital Design
École Intuit.Lab
Key Information
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Campus location
Paris, France
Languages
French
Study format
On-Campus
Duration
3 years
Pace
Full time
Tuition fees
EUR 8,750 / per year *
Application deadline
Request info
Earliest start date
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* tuition fees Paris; € 8,400 - Aix-en-Provence tuition fees
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Introduction
Bachelor year 2
Dedicated to the discovery of the fundamentals of graphics, this year of evolution allows the student to discover the interaction of words and images. In the first period, graphic techniques are integrated: research, methodology and narration .
Three main axes will be explored: the conceptual approach, the technical apprenticeship and the graphic dimension. The subjects are not only approached from a plastic point of view but incorporate professional practices (content, design, deadline, budget). In the second half, the lessons will be deepened through some substantial and transversal projects, piloted jointly by the speakers.
During the third period, the student will discover the requirements and constraints of several industrial fields at the heart of which he is likely to exercise his work as a designer: the needs of the city (Urban design), societal and environmental issues (Sustainable design), the design of connected entertainment (Entertainment design), and the world of luxury (luxury design).
The pedagogical follow-up, based on all the human dimensions of the personalized accompaniment, helps the students to be anchored in their course and to release their word in the exchange. Classes follow different rhythms, from a weekly recurrence to short workshops.
objectives
- Discover the basics of graphic design and visual communication.
- Build your graphic culture.
- Master the principles of narrative writing and image.
- Adapt your creative mind to the demands of order work.
- Develop a creative personality and gain leadership.
- Discover the new areas of application of Design.
- Prepare and build a book of works done during the year.
- Learn to present your work before a jury or a company.
- Learn about internship research.
- Live a first professional experience (4 week minimum internship).
Continuation of Studies
- Admission in year 3 of the Bachelor cycle of the intuit.lab school.
Bachelor year 3
The third year is decisive: the student deepens the lessons taught in year 2. During the first period, by discovering new subjects such as marketing, motion design, digital design, packaging, art direction and advertising creation , the student broadens his vision to all the design professions. It integrates the transition from aesthetics to the relevant, and mastery of storytelling .
The second period allows participation in workshops with internationally recognized speakers, who introduce them to the richness of design and creation through cultural openness. In the third period, the student continues his approach to the industrial world, in the form of dominant : Sustainable design, Entertainment design, Urban design or luxury design. Throughout the year, the soft skills complete the advices to progress in the discovery of oneself, and to become aware of its power of influence as a designer.
Curriculum
8 p.m. to 10 p.m. weekly
First period:
- Typographisme
- Graphic design
- Advertising creative
- Artistic direction
- Design
- Packaging
- Infographics
- Research notebook
- Motion design
- Data visualization
- Digital design
- marketing
- Printing techniques
- Weeks project
- Internship in printing
Second period (in the form of cross workshops):
- Typographisme
- Graphic design
- Advertising creative
- Artistic direction
- Design
- Packaging
- Infographics
- E-reputation & web marketing
- Space design
- Rights & statuses
- Philosophy applied to dominant
- Semiology applied to dominant
- Strategic planning applied to the dominant
- English graphic design
- International Workshops (foreign speakers)
- Weeks project
- Internship in printing
- Optional: Orthodidact assessment / French follow-up (spelling) / Le Petit Robert certification
Third period:
We propose to the student to become familiar with two business worlds. These dominants allow him to deepen his relevance in developing markets and to gradually specify the universe in which he wishes to express himself in the rest of his career.
dominant
- Sustainable Design: Deepening environmental and societal issues
- Entertainment Design: Application of Art Direction processes to the worlds of video games, e-sports and sports
- Urban Design: Exploration of transformations in the urban space, in digital or physical
- Luxury Design: Exploring the unique experience and material constraints
objectives
- Learn about the conceptual approach to design.
- Deepen your technical skills specific to graphic design.
- Develop narrative through the image.
- Learn about the major issues of digital.
- Discover the requirements of teamwork.
- Master your creativity in the context of a command work.
- Expand your creative personality.
- Prepare and build a book (selection of his best works).
- Know how to present and defend your work before a jury.
- Apply the internship research approach.
- To be trained, thanks to the dominant ones, to a double differentiating competence on the labor market.
Diploma awarded
Bachelor of Design in Visual Communication and Digital Design (BAC 3)
Continuation of Studies
- Admission in year 1 of the cycle Master of the school intuit.lab (year 4).