Bachelor in Marketing Technologies

The Marketing Technologies study programme is aimed at preparing qualified information technology (IT) specialists who have fundamental knowledge in the areas of design and management of information systems and can create and implement electronic marketing solutions based on the application of information and communication technologies.

Why choose this programme?

• The interdisciplinary study programme combines knowledge of information technology and marketing;
• The programme content includes knowledge of the MarTech industry, e-marketing, content marketing, technology innovation management, big data analytics, IoT, and digital brand management;
• The theoretical and practical knowledge is provided in a balanced way, the programme provides the possibility to implement projects that comply with the Martech concept, develop the ability to identify consumer needs, effectively analyse data flows and solve challenges in the field of e-marketing;
• The team of lecturers includes not only academics but also highly experienced social partners from IT and MarTech companies;
• Opportunities for exchange studies and internships abroad (ERASMUS+ or other programmes);
• IT knowledge and skills are the basis for the MarTech sector’s “remote workplace” career opportunities around the world.

Scope of studies: 210 ECTS credits

Length: 3.5 years

1st Semester

Compulsory courses

• Higher Mathematics
• E-Business Technologies
• Computer Architecture
• Transformation of Marketing Fundamentals in Electronic Media
• Introduction to Programming
• Technologies and Digital Society

2nd Semester

Compulsory courses

• English for Specific Purposes
• Discrete Mathematics in Computer Science
• Electronic Sales Technologies and Product Management
• Information Systems and Databases
• Integrated Marketing Communication
• Course unit (module) of Individual Studies

3rd Semester

Compulsory courses

• Algorithm Theory and Data Structures
• Basics of Artificial Intelligence
• Electronic Distribution Solutions
• Digital Product Monetization Technologies and Strategies
• Consumer Behaviour in Internet
• Course unit (module) of Individual Studies

4th Semester

Compulsory courses

• Programming Languages and Applications
• Digital Project Management
• Statistics
• Content Marketing

Optional Courses

• Internet of Things
• E-marketing Strategic Management
• Advertising technologies
• Technologic Innovations’ Management
• Course unit (module) of Individual Studies

5th Semester

Compulsory courses

• Big Data Analytics
• WWW Development Technologies
• Mobile Applications Development Techniques
• Analysis and Specification of IS Requirements
• Digital Brand Management
• Course unit (module) of Individual Studies

6th Semester

Compulsory courses

• Cyber Security and Personal Data Management
• Course Work
• Marketing Research

Optional Courses

• E-business Ethics
• Creation of Information Systems based on Team Work
• Forensic Analysis of Digital Content and Analysis of Malware
• International Marketing
• Course unit (module) of Individual Studies

7th Semester

Compulsory courses

• Bachelor Final Thesis (Study field: Information Systems)
• Training Practice

The learning outcomes of the study programme conform to the main provisions of the qualification requirements of the informatics study fields, job market demands and student expectations for the study process and relevance of the acquired skills in Lithuania and internationally.

The learning outcomes:

• Analytical and critical thinking;
• Ability to work individually and in a team;
• Communication and specialised skills;
• Skills and knowledge in informatics based on fundamental and applied scientific research results;
• Knowledge and applied skills in digital marketing based on fundamental and applied scientific research results;
• Ability to identify, select, configure and apply relevant means and tools of information and communication technologies for efficient planning, implementation and management in digital environments;
• Ability to identify technological requirements for the design, elaboration and application of innovative digital marketing models.

Graduates of the “Marketing Technologies” study programme will be qualified for jobs in:

• Managing digital information on the Internet,
• Managing mobile media and social networks,
• Analysing internet user data,
• Analysing and designing enterprise information systems,
• Creating and implementing efficient solutions in the areas of specialized internet advertising,
• Managing projects in large, medium and small enterprises and public enterprises,
• Developing innovative marketing models in startup companies.

They will be able to pursue a career in enterprises that operate:

• In the areas of digital marketing,
• Internet communication,
• In electronic sales,
• Marketing departments,
• Advertising agencies,
• News media and technology companies,
• International internet content providers and distributors,
• Companies providing marketing analytics services.