Bachelor of Arts (Honours) in Public Relations and Management

Programme Aims

This Programme aims to enable students to develop into Public Relations specialists with a solid foundation in public relations and reputation management abilities, supplemented by competence in marketing and management skills, to serve the manpower needs of the local and regional Public Relations industry.

Career Prospects

Graduates can pursue their careers in public relations, corporate communications, mass media advertising and marketing for profit, and non-profit organisations. Employment opportunities include executive positions in but not limited to public relations, advertising, corporate communications, marketing, media planning and buying, media sales and marketing, investor relations, publicists, customer relations, community relations, copywriting, translators and corporate brand management.

Professional Recognition

Students can be admitted to Hong Kong Public Relations Professionals’ Association and the Hong Kong Institute of Marketing as student members.

General Entrance Requirements

Graduate from senior secondary school with proven English language proficiency, eg. IELTS at 6.0 or equivalent.

The applications will be assessed individually by the department concerned.