Read the Official Description

ba

With the Distance learning "Media Technology and Media Management" (Interdisciplinary course guidance by appointment: medienwirtschaft@diploma.de) has the DIPLOMA University created a novel study design that meets the requirements of media professionals and media-using equally: The combination of business administration, sociology and journalism makes the graduates studying for Media rounders who are in high demand from media companies in the online, print, radio and television and film industry.

Examples of practical work in the study also show the Workshhop with visit DRadio knowledge and Radio Workshop and Multimedia Workshop in Euro Europe (Strasbourg): www.diploma-aus-dem-europarat.de.

The state-recognized bachelor "media economics and media management" can be completed in three versions: as distance learning on all nationwide study centers, distance learning online or campus program on campus in Bad Sooden-Allendorf.

The course lasts distance learning regularly 7 semesters and Presence studies 6 semesters, but can - as needed - by up to four semesters be extended free of charge, so that the study as well as next to the profession or beside other obligations, such as child-rearing, care for close relatives etc. can be completed. The courses of both forms of study will be held at the site of the selected study center or can be assigned as a virtual distance learning with interactive online lectures and examinations at study centers.

The academic degree "Bachelor of Arts (BA) Media Economics & Media Management" entitled to a subsequent master's program, for example, the consecutive Master of Arts (MA) Economics and Law - Research Management at the DIPLOMA. If there is an occupation and a training master, as the MBA at the University DIPLOMA can be completed.

Journalism, media sociology and media industry in a study program

The study "Media Technology and Media Management" manages with 3 columns Business administration, journalism and sociology in all study variants a novelty and provides a sound basis for all three of these fields. The BWL events involve aspects of the special media management science. In the academic course also are practical journalistic projects and media concepts in various types of media. Of particular importance have multidisciplinary skills such planerisches, strategic and analytical thinking, entrepreneurial, interdisciplinary communication, teamwork and reflection on professional ethics.

In the last academic year in one of the elective modules Media business, media sociology (focus Corporate Communications) or journalism deepened further expertise, Thus graduates to specialize according to their personal preferences. The Study "Media Technology and Media Management" prepares the diverse conceptual, design and strategic tasks in media companies. Media production, media theories, characteristics and business models of media sub-sectors are taken into account. This knowledge enables them to develop media concepts overlooking the viability target groups. Students learn the possibility to adapt to the new framework that brings the change in an increasingly multicultural and multi-media world.

International aspects discussed the study in the art of intercultural communication media and degree of play with English content. During the study "Media Technology and Media Management"Students must in some subjects in English to submit and present written work.

Career prospects after the distance learning media management

Categories for graduates of DIPLOMA course "Media Technology and Media Management" can be found in the media themselves and where media and business come together. Graduates work in public and private media houses, in print, the Web and other electronic media markets, even the game industry and app division as well as a consultant for public relations and marketing communication agencies, associations, enterprises in industry and services or in companies that are active in education.

Media Manager include the responsibility to assess the cost-effectiveness of media projects, market media content, check the project budget, directing productions or the purchase of media products and also be used in the license area.

Graduates of the "media economics and media management" have on the German labor market and abroad very good career prospects: Publications assess the mood in various media sectors and in combination with the entertainment industry and the digital division as long term.

Normal period

Distance learning: 7 semesters / 180 ECTS The actual study time can be extended study free of charge up to 4 semesters over the normal period.

baseline

With sufficient number of participants in the winter term (October) and summer term (April).

accreditation

Accreditation of the study program through the accreditation agency AHPGS.

Tuition and Fees

Distance learning: € 227.00 / month (. Total amount € 9,534.00 plus one-off examination fee of € 615.00)

study form

Presence or distance learning. Distance learning takes place alternating between self-study with study booklets and all-day Saturday-seminars (about 12 Saturdays per semester) at one of our numerous nationwide study centers or online in "virtual auditorium" of DIPLOMA online campus.

admission requirements

General higher education entrance, the master craftsman examination or according to the regulation on access vocational qualifications to higher education in the state of HessenIe either end of a professional career advancement of at least 400 hours, a technical school or a professional or administrative academy or audit in a nationally recognized training occupation followed by at least 2 years of work and existence of a special university entrance examination.

More information on specific accounts granted the DIPLOMA Hochschule like on demand. Applicants / inside, which do not meet the above conditions can initially participate as an auditor in the study, if the access authorization within max. 2 semesters is achieved.

In foreign degrees equivalence for admission must be proved.

degrees

Bachelor of Arts (BA) (Media Business Management) graduates obtain a Bachelor's certificate and a certificate and a penned in English "Diploma Supplement" and a "Transcript of Records" (Transcript of Records) that she / him internationally as an academic a bachelor's degree identification.

MAIN AREAS OF STUDY

journalism

Major field of study events within the Bachelor program in Media Economics & Media Management (BA):

1. Media Design:

Students learn media design as part of the field of media design know. They acquire knowledge in architecture based communications by appropriating both artistic and technical skills and can manage for design and production processes in both areas. Educate Yourself as the main work means the PC / Laptop with graphics, layout and image, moving image and audio editing software know. They are with the focus on the types of media print and Internet hardware and software skills as well as to aesthetic and creative skills. Within a print product, they must demonstrate the applicability of appropriated knowledge and skills.

2. Journalistic forms of presentation:

Students know that determination, function and definition of journalistic forms are not fixed quantities but depend on much: the state: the art of the possibilities of the medium that conveys the message, and not least by historical, social and political conditions , You get to know these dependencies and reflexively apply. You can distinguish between reporting, opinion and fantasy representations and prepare a journalistic event independently within a presentation. In close connection with the modules "Media Design" and "Special Journalism" they create a journalistic text that is their proficiency after graduating the event again.

3. Special Journalism:

Students know the focus on the types of media in print and online to date medienlinguistischer journalism. They develop a basic understanding of the German language and scientific criteria, ranging from syntactic on morphological and orthographic to stylistic aspects ranges. You know the one hand, basic special journalistic concepts ( "author", "Media Text", "intertextuality", etc.), on the other hand the most important linguistic phenomena in today's German mass media. You can these phenomena at current sample material describe (oral and written, media text types, standard language and dialects etc.). They can also set the language to other sign systems as especially images and graphics in relationship and know the basic principles of the hypertext.

media sociology

Major field of study events within the Bachelor program in Media Economics & Media Management (BA):

1. Ethics of media:

Discursive discussions on the role of media ethics in the digital age, ethical problematics of the relationship "individual - media - society" and an awareness of the basic characteristics of media.

Based on an intensive insight into media ethics questions and their extensive discussion carried methodological discussions on the basics, tasks and procedures of ethical judgment. The aim of the event is to place with the involvement of the concrete experiences of students linking media, ethics and reality in everyday life open so that the question of the responsible handling of media products can be made under realistic conditions ( "Media ethics as applied ethics: To Organisation of ethical decision making "). As aim of the course is about implementing the values ​​discourse on media in the self-image of professional work of future media managers.

2. Media and Corporate Communications:

Mediating basics in the fields of media and communication theory, visual communication, communication and interaction forms with new media, expert-layperson communication; Corporate Communications - on the basis of social psychology, media psychology and sociology and media history.

Development of communicative competence by rhetoric, presentation and moderation courses and deepening rhetorical skills in practical exercises (role playing): to marketing strategies to addressee-specific text production, for the industrial production of multimedia texts and web design.

As part of the corporate communications an understanding and knowledge is conveyed in the following areas: customer focus; Marketing; Cooperation with commercial enterprises based locally or in the region; Communicating location qualities; Corporate Identity and Corporate Image; conscious design of an enterprise culture; Employee communications; communicative mediation of KVP all production and marketing factors; Personal coaching of executives; Practising feedback and discussion techniques.

3. Specific Sociology of the media:

Knowledge and understanding to the highly reflective structures of media and their re-integration to society processes, developing instruments of sociological process analysis and development of expertise in the management of facilities and management of teams.

media industry

Major field of study events within the Bachelor program in Media Economics & Media Management (BA):

1. media products and media production:

  • Media review
  • Typology of media products
  • Media in the Information Market

2. Media processes, production and strategies:

  • Contexts and fields of media management
  • Media Production: media management as editorial and production management
  • media strategies

3. Strategic and International Media Management:

  • Terminology Basic Concepts and Principles of Strategic media management
  • Strategic management in media companies
  • International media economics

Students have an in-depth and comprehensive overview of all spectra of the media industry in Germany and in the context of global multimedialisierten world. You can knowledge of the media marketing and media economics and media management of product-, production-, resource, apply management-oriented and commercial perspective because they have developed a basic understanding of media-specific action and thinking in economic and social way.

They call processes for media production to be as efficient as they are also able to formulate the respective media and implement strategies. Students learn beyond strategic and international management for media products and media productions. For internationally operating media companies and media professionals marketing and management concepts are developed.

Students acquire within media processes further in cooperation with international markets special knowledge in print and online area and with the knowledge of new forms of communication in the media market each up to date: the technology. You here to learn the use of new communication policy elements and a full range of Web 2.0 technology know. You are able to create via twitter, xing, facebook, you tube, among others social media marketing concepts.

Program taught in:
German
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This course is Online, Campus based
Start Date
Apr. 2019
Oct. 2019
Duration
6 - 7 
Part-time
Full-time
Price
227 EUR
Distance learning: € 227.00 / month
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