Bachelor of Science in Luxury Brand Marketing & Management

Susquehanna University

Program Description

Bachelor of Science in Luxury Brand Marketing & Management

Susquehanna University

Step into the world of the rich and famous

Sports cars that turn heads, lavish five-star resorts and fashion brands that grace major runways—marketing and managing luxury brands like these takes specialized knowledge and training.

Luxury brands are worth hundreds of billions of dollars and are poised to grow even more. You'll master the unique management and marketing strategies they require at one of the only undergraduate universities in the nation to offer a luxury brand marketing and management degree.

You'll be acutely aware of the consumer behavior and relationship management that's vital to keeping these brands on top in a fiercely competitive market.

Go to the luxury brand capitals of the world like Rome, Paris and Milan through our award-winning GO program.

Learn from the pros

Secure first-rate internships through strong alumni connections in the luxury sector. We've had students intern at Lamborghini/McLaren prestige Motors, NOLOGO MgMt, LDJ Productions, Morgan Stanley and StyleTheory.

After graduation, you'll be ready to work at premium brands across the world as a marketing manager, business development consultant or brand manager.

Requirements

Requirements for the Majors offered by the Management Department. Students complete the business foundation courses and a major in business administration, finance, global management, luxury brand marketing and management, or marketing. No grade below C- will be accepted to fulfill major requirements or in any foundation course.

Application for Admissions Checklist

  1. Completed online application for admissions (There is no application fee). Susquehanna International Application or Common Application or Coalition Application

  2. Counselors submit School Report Forms to us if you supplied an email address through your online application. Or ask an administrator of your high school to send a School Report Form directly to the Office of Admission. If you do not send a School Report Form, you will be required to send official or attested academic transcripts from all secondary schools, post-secondary schools and universities.

  3. If English is not your first language: TOEFL—80 (internet based) or IELTS (minimum 6.0) or Cambridge English (minimum 170) or PTE Academic (minimum 53); ACT (minimum 19 in English ) and/or SAT (minimum 450 in Critical Reading) scores accepted in lieu of TOEFL/IELTS/Cambridge/PTE; English Language Learners program and conditional admission are available.

  4. SAT and ACT scores are optional, but may improve your chances for a merit scholarship.

  5. Two recommendation letters. It is strongly suggested to have one from your school counselor. The other can come from a teacher or professor.

  6. Passport copy of your name and photo page.

  7. Completed Certification of Finances form.

English Requirements

If English is not your native language, you will be required to show proof of English proficiency. This can be accomplished by sending an official score report from one of the following exams.

TOEFL

  • Internet-based minimum score: 80
  • Computer-based minimum score: 213
  • Paper-based minimum score: 550

The official copy must be sent directly from the testing service. Our school code is 2820.

IELTS

Minimum score: 6.0 overall band

Cambridge English

Minimum score: 170

SAT

If you are a first-year undergraduate freshman applicant, your English requirement can be satisfied by achieving at least a 450 on the Critical Reading section of the SAT exam.

ACT

If you are a first-year undergraduate freshman applicant, your English requirement can be satisfied by achieving at least a 19 on the English section of the ACT exam.

Exemptions

If you have attended an IB (International Baccalaureate) high school program or an American High School abroad, you do not have to prove English proficiency. You may also be exempt if your high school is fully-instructed in English. Please contact your admission counselor for details.

This school offers programs in:
  • English


Last updated October 29, 2018
Duration & Price
This course is Campus based
Start Date
Start date
Jan. 2019
Aug. 2019
Duration
Duration
Full time
Price
Price
46,690 USD
Tuition-only, merit-based scholarship can go up to $32,000/year
Information
Deadline
Locations
USA - Selinsgrove, Pennsylvania
Start date : Jan. 2019
Application deadline Request Info
End date Dec. 10, 2022
Start date : Aug. 2019
Application deadline Mar. 31, 2019
End date Aug. 31, 2023
Dates
Jan. 2019
USA - Selinsgrove, Pennsylvania
Application deadline Request Info
End date Dec. 10, 2022
Aug. 2019
USA - Selinsgrove, Pennsylvania
Application deadline Mar. 31, 2019
End date Aug. 31, 2023
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