Best Undergraduate Studies in Brand Management 2019
The value of knowledge in brand management is in its specificity within the subject of business and marketing. Employers and companies seek students with the special skills that this field offers to promote the name of their enterprise.
This honors programme investigates and applies strategic models and tools to the practice of innovative and cost-effective brand management, founded on robust financial
BCom Honours in Strategic Brand Management
This honors programme investigates and applies strategic models and tools to the practice of innovative and cost-effective brand management, founded on robust financial and economic principles. Students are exposed to core components such as the financial management of a brand within prevailing economic conditions; brand and market analysis from a commercial perspective; the application of sustainable and ethical business and brand practice; the development of communication strategies in context of the competitive environment and internal realities; and the utilisation of metrics and models to assess brand performance and equity.
Brand and Brand Building
Financial, Economic & Legal Aspects for Strategic Brand Management
Practice of Strategic Brand Management
Strategic Brand Management & Leadership
South Africa, Johannesburg, Durban, Cape Town, Pretoria+ 1 More