Search Bachelor's Programs in Brand Management in South Africa
For those seeking a higher education in brand management, the focus of their study can be how to make consumers of varying ages and social groups flock to a product or company now and for years to come.
Bachelor Degree in Brand Management in South Africa
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This honors programme investigates and applies strategic models and tools to the practice of innovative and cost-effective brand management, founded on robust financial and economic principles. Students are exposed to core components such as the financial management of a brand within prevailing economic conditions; brand and market analysis from a commercial perspective; the application of sustainable and ethical business and brand practice; the development of communication strategies in context of the competitive environment and internal realities; and the utilisation of metrics and models to assess brand performance and equity.