European Bachelor in Business Administration (Concentration in Marketing)
University of New York in Prague (UNYP)
Key Information
Campus location
Prague, Czech Republic
Languages
English
Study format
Blended, Distance Learning, On-Campus
Duration
3 years
Pace
Full time
Tuition fees
CZK 93,400 / per semester *
Application deadline
Request info
Earliest start date
Request info
* EU students fees
Introduction
Reach the right audiences with a degree in Business Administration – Marketing
This three-year study program leads to the award of a European bachelor’s degree (bakalář, Bc.) awarded by UNYP and accredited by the American International Accreditation Council for Business Education (IACBE), and the Czech Ministry of Education, Youth and Sports.
This concentration in marketing prepares students for their professional careers by offering several specialized courses in the last two semesters (the last year) of their study at UNYP. The courses are taught by skilled and experienced lecturers with proven expertise and credentials in corporate marketing and sales.
Admissions
Curriculum
Course Content
Examples of specialized courses:
- Public Relations Principles
- Electronic Commerce and Marketing Technologies
- Introduction to Advertising
- International Marketing Strategies
- Advanced Marketing
Gallery
Scholarships and Funding
Several scholarship options are available. Please check the university website for more information.
Career Opportunities
Prospective Career Opportunities
- Advertising account executive
- Advertising account planner
- Advertising art director
- Advertising copywriter
- Market researcher
- Marketing executive
- Media buyer
- Media planner
- Event organizer
- Public affairs consultant
- Public relations account executive
- Public relations officer
- Sales promotion account executive