Introduction
International trend and lifestyle. After a few seasons, Berlin has established itself among the "TOP 5" fashion locations around the world, with over 270,000 visitors specialized in the fashion sector and around 200 events within the framework of the Berlin Fashion Week.Course objectivesThe path consists of two phases, in Venice and in Berlin, which will lead to the achievement of the Bachelor's degree in Berlin.
The degree is legally recognized at European level.
The study path was expressly designed to form an international mentality and to create job opportunities abroad in the corporate network of bbw Hochschule.
In Venice a 3-semester PSP (Pre - Study Program) program is offered with final accreditation of 90 ECTS points, during the PSP program a particular focus on internationalization will be held.
The courses are held in English and German language courses will be held.
In order for a fashion collection to be successful, talented designers are needed on the one hand and management professionals on the other hand who are able to accompany and guide the work of creative professionals in a commercially effective way.
bbw University of Applied Sciences has set itself the goal of transmitting relevant and specific management content related to the business reality for the textile industry sector, in order to create first-class professionals trained in the fashion sector.
During your studies in Business Administration - Fashion Management at the bbw University of Applied Sciences in Venice and Berlin, you will learn to recognize the most relevant trends in a timely manner and you will be able to implement them in a targeted way along the entire value chain up to the final consumer.
With the Bachelor of Arts degree in Economics - Fashion Management you will have excellent career opportunities in various areas of companies in the fashion, luxury and retail sectors, such as in marketing, purchasing or sales, branding and brand management , licensing and trend scouting, as well as in design, merchandising, logistics or the management of products and collections. Thanks to your academic and practical training at bbw University of Applied Sciences, your skills will meet the demands of the labor market both nationally and internationally.
Career prospectsThis business degree program provides not only classical business economics knowledge, but also specialist knowledge of management activities in the fashion industry. This guarantees significantly higher career and promotion prospects. You will be qualified for national and international tasks.Activities | Areas | Fields of work
Branding and brand management
Distribution
eCommerce
Trendscouting
Luxury Fashion + Retail Management
Development of products and collections
Merchandising
Shopping
Marketing (e.g. social media marketing, influencer marketing)
Brand consultancy
Blogging
Fashion journalismStudying in VeniceThe bbw Italy Campus in Venice is equipped with modern and technologically advanced facilities, with classrooms and common areas suitable for study and sharing. It has accommodation facilities for students.
All offices for the bureaucratic management of the course of study are located on the Campus.
Studying in Venice represents the opportunity to experience a city rich in history and traditions, it is an exceptional entry point into the job market.
A first level choice for students from all over the world that brings Venice to the center of the digital transformation underway.Admission criteriaMaturity or equivalent path.
English language level B2 (Common European Framework of Reference) or Level B1 with on-site knowledge test on the specific course contents.
