Bachelor of Commerce - Marketing Management (MKMN) Major

Delve Into Marketing and Consumer Research

Gain the Best of Both Worlds

The Marketing Management (MKMT) major consists of a balanced curriculum of marketing and liberal education courses that provide students with an understanding of the world they will work and live in as active and engaged citizens.

Build Marketing and Leadership Foundations

Students will gain knowledge in creating, communicating, and delivering product offerings to create value for stakeholders in a global and connected economy, opening a variety of career paths.

Engage in Interdisciplinary Studies

Lang's Marketing Management major strengthens your understanding of consumer behaviour and decision-making – critical abilities for any effective marketer or business leader.

Why Marketing Management?

Graduates of the University of Guelph's Marketing Management major are equipped with practical and theoretical knowledge in marketing-specific topics, including consumer psychology, market research, advertising pricing, product development, quality management and consumer law, with plenty of opportunities to learn outside of the lecture hall with an international exchange at one of our partner universities or helping a local business develop a marketing plan for course credit.

This is a major within the degree: Bachelor of Commerce.

Semester 1- Fall

• ECON*1050 Introductory Microeconomics 0.50
• MGMT*1000 Introduction to Business 1.00

Semester 2 - Winter

• ACCT*1220 Introductory Financial Accounting 0.50
• ECON*1100 Introductory Macroeconomics 0.50
• MCS*1000 Introductory Marketing 0.50

Semesters 1 or 2 - Fall or Winter

• MATH*1030 Business Mathematics 0.50
• PSYC*1000 Introduction to Psychology 0.50
• 0.50 Marketing Environment electives (see List E1) 0.50
• 0.50 electives 0.50

Semester 3 - Fall

• ACCT*2230 Management Accounting 0.50
• HROB*2090 Individuals and Groups in Organizations 0.50
• MCS*2000 Business Communication 0.50

Semester 4 - Winter

• MGMT*1100 Business Career Preparation 0.00

Select 0.50 credits from the following:

• ECON*2740 Economic Statistics 0.50
• PSYC*1010 Making Sense of Data in Psychological Research 0.50
• STAT*2060 Statistics for Business Decisions 0.50

Semesters 3 or 4 - Fall or Winter

• MCS*2020 Information Management 0.50
• MCS*2600 Fundamentals of Consumer Behaviour 0.50
• MCS*3040 Business and Consumer Law 0.50
• 0.50 History/Global Perspective electives (see List E2) 0.50
• 1.00 electives 1.00

Semesters 5 or 6 - Fall or Winter

• FARE*3310 Operations Management 0.50
• FIN*2000 Introduction to Finance 0.50
• MCS*3030 Research Methods 0.50
• MCS*3500 Marketing Analytics 0.50
• MCS*3620 Marketing Communications 0.50
• MGMT*3320 Financial Management 0.50
• 0.50 Leadership/Professionalism electives (see List E3) 0.50
• 1.50 electives 1.50

Semesters 7 or 8 - Fall or Winter

• MCS*4010 Consumer Information Processes 0.50
• MCS*4370 Marketing Strategy 0.50
• MCS*4600 International Marketing 0.50
• MGMT*3020 Corporate Social Responsibility 0.50
• MGMT*4000 Strategic Management 0.50
• 1.50 Advanced Marketing electives (see List E4) 1.50
• 1.00 electives 1.00

Restricted Electives for the Marketing Management Major

Substitutions for restricted electives will be allowed if a Marketing and Consumer Studies Faculty Advisor agrees that a proposed alternative is relevant to marketing in today’s world and has an appropriate level of rigour.

Marketing Environment Elective - List E1

To supplement the knowledge students gain in MCS*1000 Introductory Marketing about the socio-cultural, economic, political/legal, and technological "environmental" factors that must be taken into consideration in marketing decision-making, marketing management majors must take one [0.50 credits] of:

• ANTH*1150 Introduction to Anthropology 0.50
• EDRD*1400 Introduction to Design 0.50
• FRHD*1010 Human Development 0.50
• GEOG*1200 Society and Space 0.50
• GEOG*1220 Human Impact on the Environment 0.50
• GEOG*2510 Considering Canada: a Regional Approach A Regional Synthesis 0.50
• NUTR*1010 Introduction to Nutrition 0.50
• PHIL*2070 Philosophy of the Environment 0.50
• POLS*2250 Public Administration and Governance 0.50
• POLS*2300 Canadian Government and Politics 0.50
• SOC*1100 Sociology 0.50

History/Global Elective - List E2

To help marketing majors develop a sense of the fundamental relativity of knowledge and understanding over time and/or to help them gain the global perspective needed in senior marketing courses, marketing management majors must take one [0.50 credits] of:

• ARTH*2490 History of Canadian Art 0.50
• BIOL*1500 Humans in the Natural World 0.50
• GEOG*2030 Environment, Justice and Society 0.50
• HIST*1150 The Modern World 0.50
• HIST*1250 Science and Technology in a Global Context 0.50
• HIST*2070 World Religions 0.50
• HIST*2250 Environment and History 0.50
• HIST*2300 The United States Since 1776 0.50
• HIST*2510 Modern Europe Since 1789 0.50
• HIST*2910 Modern Asia 0.50
• HIST*2930 Women and Cultural Change 0.50
• HIST*3070 Modern India 0.50
• HIST*3150 History and Culture of Mexico 0.50
• POLS*1500 World Politics 0.50
• POLS*2200 International Relations 0.50

Leadership/Professionalism Elective - List E3

To help prepare senior marketing management majors for leadership positions in organizations, they must take one [0.50 credits] of:

• ECON*2310 Intermediate Microeconomics 0.50
• ECON*2410 Intermediate Macroeconomics 0.50
• EDRD*3160 International Communication 0.50
• EDRD*4120 Leadership Development in Small Organizations 0.50
• HROB*2010 Foundations of Leadership 0.50
• MGMT*4260 International Business 0.50
• PHIL*2100 Critical Thinking 0.50
• PHIL*2120 Ethics 0.50
• PHIL*2600 Business and Professional Ethics 0.50

Advanced Marketing Elective - List E4

To address the University Learning Outcome of "Critical and Creative Thinking" and to enhance the knowledge of product development, placement strategies, applications and the integration of societal influences on thinking, senior marketing management majors must take three [1.50 credits] of:

• HROB*4010 Leadership Certificate Capstone 0.50
• MCS*3010 Quality Management 0.50
• MCS*3050 Digital Marketing 0.50
• MCS*4020 Research in Consumer Studies 0.50
• MCS*4040 Management in Product Development 0.50
• MCS*4060 Retail Management 0.50
• MCS*4100 Entrepreneurship 0.50
• MCS*4300 Marketing and Society 0.50
• MCS*4400 Pricing Management 0.50
• MCS*4910 Topics in Consumer Studies 0.50
• MCS*4920 Topics in Consumer Studies 0.50
• MCS*4950 Consumer Studies Practicum 0.50
• MGMT*4020 Interdisciplinary Food Product Development I 0.50
• MGMT*4030 Interdisciplinary Food Product Development II 0.50
• MGMT*4050 Business Consulting 0.50
• MGMT*4060 Business Consulting 0.50
• MGMT*4350 Business Case Competition Preparation 0.50

What Can You Do with a Degree in Marketing Management?

Upon graduating, you will be ready to start your career as a more engaged, active global citizen, built on the Department of Marketing and Consumer Studies’ expertise in the field of marketing and consumer research from a liberal education philosophy perspective. The courses and experiences offered in the degree open a variety of marketing and leadership paths upon graduation.

Here are just a few careers our Marketing Management graduates have successfully pursued:

• Marketing director
• Retail buying consultant
• Brand manager
• Market research or public relations