BA (Hons) in Fashion Marketing
University of Winchester
Key Information
Campus location
Winchester, United Kingdom
Languages
English
Study format
On-Campus
Duration
3 - 6 years
Pace
Full time, Part time
Tuition fees
GBP 14,700 / per year *
Application deadline
Request info
Earliest start date
Request info
* international students
Scholarships
Explore scholarship opportunities to help fund your studies
Introduction
- Learn from a teaching team with fashion industry experience
- Guest lectures from industry-leading brands such as ASOS, WGSN and Patagonia
- Opportunities for placements and internships
- Study abroad in the USA and France
If you can see yourself running catwalk shows at London Fashion Week, creating compelling campaigns for international brands or sourcing the latest trends for an online fashion retailer, then our three-year degree course could be the perfect fit for you.
Fashion Marketing at Winchester focuses on the commercial face of the fashion industry, embracing digital media and the latest marketing technologies. As part of the Department of Marketing Event and Project Management within the Business School, we aim to help you become an innovative, responsible and confident marketer and manager.
Our programme has links with a range of industry specialists who deliver guest lectures in areas such as fashion buying and trend forecasting, writing for fashion and how to create a successful online campaign. There are opportunities for international study in the USA and France (in the second year of study), students are supported to find work placements at London Fashion Week, and there are opportunities for field trips.
Year 1 introduces you to the key theories, concepts and perspectives underpinning the subject area, as well as outlining the scope of the fashion industry. Topics include Introduction to Academic and Professional Studies, E-Publishing, Understanding Markets, Fashion in Focus, Managing Finance, Introduction to Media, and Marketing Principles.
Year 2 builds on your foundation year to provide further insight and opportunity to apply your learning in a range of areas such as Fashion Buying, Creativity Design and Innovation, Consumer Behaviour, Fashion Merchandising, Brand Identity and Design, Integrated Marketing Communications and Applied Marketing Research.
By Year 3, you are ready to study in a more independent manner and to actively consider your work options before graduation. You align your final major project to your preferred career path via a range of optional taught modules, a research project, a dissertation or part-time work placement. You can continue to hone your advanced skills in the following topics, which support your final major project: Fashion Media and Identity, Sustainability and Responsibility in Fashion, Strategic Brand Management, Strategic Innovation Management, Creating a Social Media Campaign and Digital Marketing.
Our well-prepared and skilled graduates go on to enjoy a wide range of careers within the fashion industry in marketing, media, brand management, writing and publishing, styling, advertising, public relations, trend forecasting, consumer research, buying, merchandising and visual merchandising. Graduates have gone on to work at Burberry, Harrods, WGSN, New Look and ASOS.
Admissions
Curriculum
Year 1 (Level 4)
- Academic & Professional Skills 15
- Digital Business and Emerging Technologies 15
- Principles of Fashion 15
- Digital Publishing 15
- Career Management 15
- Practical Finance for Business 15
- Trend Forecasting 15
- Content Marketing 15
Year 2 (Level 5)
- Introduction to Marketing Research 15
- Fashion Buying & Merchandising 15
- Consumer Behaviour 15
- Fashion Retailing 15
- Marketing Research in Practice 15
- Brand Identity 15
- Fashion Supply Chain Management 15
Optional Modules
- Integrated Marketing Communications - 15 Credits
- Value Studies - 15 Credits
Optional sandwich year
Year 3 (Level 6)
- Dissertation* 30
- Researching Contemporary Issues in Management* 30
- Part-Time Work Placement* 30
- Fashion & Consumer Psychology 15
- Marketing Analytics 15
- Social Media Marketing 15
Optional Modules
- Fashion Enterprise - 15 Credits
Students will choose one:
- Strategic Brand Management - 15 Credits
- Digital Marketing - 15 Credits
- Value Studies - 15 Credits
Students will choose one:
- Marketing Development in a Volunteering Context - 15 Credits
- Fashion Public Relations - 15 Credits
Career Opportunities
Graduates enter a wide range of careers events management, journalism, visual merchandising, fashion buying, academic research and trend forecasting.
The University of Winchester ranks in the top 10 in the UK for graduates in employment or further study according to the Graduate Outcomes Survey 2021, HESA.
Pre-approved for a Master's
If you study for a Bachelor's Honours Degree with us, you will be pre-approved to start a Master's degree at Winchester. To be eligible, you will need to apply by the end of March in the final year of your degree and meet the entry requirements of your chosen Master's degree.