BA Marketing
Xi'an Jiaotong-Liverpool University
Key Information
Campus location
Suzhou, China
Languages
English
Study format
On-Campus
Duration
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Pace
Full time
Tuition fees
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Application deadline
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Earliest start date
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Scholarships
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Introduction
As the interface between the organisation and customers, marketing plays a vital role in the success of business and nonprofit settings. It encompasses all activities related to the creation, communication, and delivery of customer value.
The BA Marketing programme is designed to balance fundamentals with innovative ideas and practical skills and to improve leadership and confidence that enable students to succeed in marketing and the wider business world. By fostering a collaborative environment among scholars, students and marketing professionals with diverse backgrounds, our programme prepares students for careers in professional sales, corporate retailing, advertising, brand management, marketing consulting, and international marketing.
The BA Marketing programme is delivered in the International Business School Suzhou (IBSS), one of an elite group of institutions worldwide to be accredited by the Association to Advance Collegiate Schools of Business (AACSB) and European Quality Improvement System (EQUIS). Currently, less than 100 business schools worldwide have both AACSB and EQUIS accreditations.